Decrypt and The Block placements for Web3 projects

When are Decrypt and The Block placements a good fit?

These placements suit projects with a specific announcement, product story or point of view that can be explained to crypto readers. They are best used when the team can support a credible article with clear facts, useful context and an identified audience—not simply a request for broad attention.

Decrypt and The Block are separate publications, so plan the outlet around the story rather than treating them as interchangeable labels. A consumer-facing product, ecosystem update or accessible founder perspective may call for a different framing from a market, infrastructure or research-led subject. We clarify the angle before content moves forward and help the team decide whether one placement or a wider media plan makes sense.

Before planning, prepare:

• The announcement or central idea, with supporting facts your team can substantiate.
• A concise description of the product, audience and current stage.
• A spokesperson who can answer follow-up questions and approve the final copy.
• Any required terminology, disclosures, links and compliance considerations.

If the story needs more than sponsored coverage, compare this service with sponsored articles in crypto media or review the broader PR and media options. The right choice depends on the purpose of the communication and the scope you need.

How do we plan a sponsored article for each publication?

A strong sponsored article begins with a useful reader takeaway, not a list of project claims. We turn your objective into a focused outline that states the intended audience, the central message, the evidence available and the action readers should understand after reading.

The outline also gives the project team and publication a shared reference for content decisions. It helps avoid late changes to the story and keeps the article grounded in information the team can verify. When two outlets are in scope, the content plan should account for their different contexts instead of assuming that one identical article will work everywhere.

A practical outline covers:

• The news hook or subject, and why it matters to the intended reader.
• Product details, project milestones and approved wording for claims.
• The spokesperson’s role, quote approval and any required disclosure.
• Destination links and the preferred reader action.
• Topics, comparisons or claims that should not appear without confirmation.

Web3Do coordinates the sponsored placement process and prepares the team for content review. For a broader launch announcement, consider pairing the article with press release distribution; if the goal is an individual’s analysis or commentary, a founder interview or feature may be a better fit. We recommend formats based on the story and the deliverable—not on a promise of editorial treatment.

What does the Decrypt and The Block placement include?

The service covers the agreed sponsored placement and the coordination needed to move it from brief to publication. Before work begins, we document the selected outlet, article scope, responsibilities, approval points and what confirmation the client will receive.

The exact content arrangement is set for the order rather than assumed in advance. Depending on the agreed scope, work can include story-angle development, a content outline, article preparation or coordination, review of project facts, publisher communication and publication confirmation. Your team remains responsible for supplying accurate source material and approving project-specific details.

A useful handoff should make the status easy to understand. Ask for clarity on:

• Which publication and sponsored format are in scope.
• Who drafts or supplies the article and who approves it.
• What revisions are included in the agreed workflow.
• Which links, naming conventions and disclosures are expected.
• What proof of publication will be shared at completion.

The Cointelegraph publication service and CoinDesk placement service can be reviewed alongside this option when you are comparing media choices. For placements beyond these two publications, see BeInCrypto, CryptoSlate and U.Today placements. Compare like for like: outlet, format, writing responsibility, review process and final evidence are more useful than a publication name alone.

How does the placement process move from brief to publication?

The process moves through a defined sequence: assess the story, agree the scope, prepare the content, complete approvals and confirm publication. This gives founders and communications leads a clear way to manage inputs without losing track of who needs to act next.

First, we review the project description, communication goal and any time-sensitive announcement. We then confirm the proposed outlet and placement scope, identify missing facts and agree who will provide and approve materials. Once the content outline is ready, content is prepared or coordinated according to the order. Your team checks factual accuracy and confirms the final approved details before the material proceeds through the publisher workflow.

The practical timeline is shaped by how quickly the project supplies materials and approvals, whether the story needs revisions, and the publication’s own scheduling process. To keep progress steady, name one decision-maker, consolidate feedback into one response and flag announcement dependencies at the start. If a launch involves several communication formats, coordinate this placement with thought leadership and ghostwriting or other PR services so that public messaging remains consistent.

At completion, the team receives confirmation of the agreed placement. Keep the approved article and confirmation with your launch records so future teams can reference what was published and when.

What can the publications decide about sponsored coverage?

A sponsored placement is a paid media deliverable, not control over a publication’s independent decisions. Decrypt and The Block retain authority over acceptance, scheduling, format, presentation and any review requirements that apply to the placement.

That means nobody can responsibly promise a particular publication date, page position, headline, permanent link treatment or unchanged wording unless the publisher has confirmed that detail as part of the specific order. A publication may also request edits, apply its own sponsored-content labeling or decline material that does not meet its requirements. These controls are outside Web3Do’s authority; our commitment is to coordinate and deliver the work agreed with the client, not to override publisher decisions.

Protect the project by checking the written scope before approval. Confirm the outlet and format, content responsibilities, revision path, disclosure expectations, links and what happens if the proposed material cannot proceed. Keep claims precise and supportable, especially statements about product performance, partnerships, user activity or financial outcomes. If a fact cannot be documented, remove it or provide a source before the article is submitted.

For teams weighing this service against other visibility options, mainstream finance media may serve a different audience, while regional crypto media can support a geographically focused plan. Choose based on reader fit and the communication job, not an assumption that any placement guarantees coverage beyond its agreed scope.

Prices

Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.

How it works

1. Share project informationSend the announcement or story idea, project background, audience and intended reader action. Include source material for any factual claims.
2. Confirm outlet and scopeAgree which publication and sponsored format are in scope, along with responsibilities, links, approvals and the deliverable record.
3. Prepare and review contentWe coordinate the article workflow; your designated reviewer checks project facts, approved wording and any required disclosures.
4. Coordinate publicationThe placement proceeds through the publisher’s workflow. We keep your team informed of requested input and approval points.
5. Receive confirmationOnce the agreed placement is live, we share publication confirmation so your team can document and reuse the coverage appropriately.