What does 'solutions by project type' cover?
A memecoin, a DeFi protocol and a GameFi studio all need marketing, but they need different channels weighted differently, because their audiences look for different signals before they act. This hub indexes sixteen project types and maps each one to the mix of trending, listings, KOL, PR, community and other lines that actually fits it.
- Memecoin marketing, fair launch and launchpad projects
- DeFi marketing and RWA marketing
- NFT marketing and GameFi marketing
- AI agent and AI token marketing and DePIN marketing
- Crypto exchange marketing and crypto wallet marketing
- Layer 1 and Layer 2 marketing and Telegram mini app marketing
- SocialFi marketing, DAO marketing, trading bot marketing, and crypto payments and fintech marketing
Each playbook page explains the specific audience, the channels that carry the most weight, and typical combinations for that vertical.
How does a marketing playbook differ by project type?
The difference comes down to what the audience for each vertical is actually trying to judge before they act - speed and community energy for a memecoin, technical credibility for a DeFi protocol, or install-and-retention behaviour for a wallet.
| Project type | What matters most | Primary channels |
|---|---|---|
| Memecoin | Launch velocity, community energy | Trending, KOL, community activation |
| DeFi | Technical credibility, audit trust | PR, content, thought leadership |
| NFT | Collector and creator community | KOL, community, design |
| GameFi | Player acquisition, retention | Advertising, KOL, community |
| AI agents | Category education | Content, PR, AI search visibility |
| DePIN | Node operator community | Community, technical content |
| RWA | Institutional-adjacent trust | PR, mainstream media |
| Exchange | Trader and liquidity acquisition | Ads, listings, affiliate |
| Wallet | Installs and app store visibility | Ads, ASO, KOL |
| Layer 1 / Layer 2 | Developer ecosystem growth | DevRel, grants, PR |
| DAO | Governance participation | Community, content |
A playbook is a starting weighting, adjusted after the first reporting cycle based on what actually converts for that specific project.
How do you choose the right playbook for a project type that spans two categories?
Many projects sit across more than one vertical - a GameFi title with its own token launch, a DeFi protocol issuing an NFT collection, a DAO governing a DePIN network - and the playbook for those blends rather than picks one exclusively. The way to resolve it is to identify which audience decision is most urgent right now, and weight channels toward that first.
- A token launch inside any vertical still needs launch and token strategy as the base layer
- A project with two audiences (e.g. players and token holders) usually runs two lighter playbooks rather than one combined one
- Start with whichever audience decision is closest in time - a mint date, a TGE, a game beta - and sequence the other afterward
- Telegram mini app marketing and SocialFi marketing often overlap with community and KOL work already running elsewhere
A short scoping call usually resolves which weighting fits a project that does not sit neatly in one category.
What is included in a vertical playbook engagement?
A playbook engagement starts the same way any engagement does - a brief - but the channel mix proposed afterward is shaped by the vertical's own playbook rather than a generic template.
- Brief review against the specific vertical's playbook: what matters most for this audience
- Channel mix proposal drawing on trending, listings, KOL, PR, community, advertising and social/content as needed
- Execution through those underlying service lines, coordinated by a single point of contact
- Reporting adjusted to the metric that matters for that vertical (holder growth for a DAO, install rate for a wallet, developer activity for an L1/L2)
The playbook itself is not a separately priced product; it is priced through the underlying services it draws on, scoped in the brief.
What can't be assumed to work the same across every project type?
A channel mix that performs well for one vertical can underperform for another, because the underlying audience behaviour is different - a memecoin audience responds to speed and momentum in a way a DeFi audience, which is judging security and track record, does not. No agency can guarantee that a playbook built for one vertical will produce the same outcome applied to a different one without adjustment, and market conditions specific to a category (a quiet quarter for GameFi, a strong quarter for RWA) shift what is realistic regardless of channel mix.
What is guaranteed is that the playbook proposed is matched to the vertical's known audience behaviour and adjusted after the first reporting cycle based on real data, not left as a fixed template. See guarantees and refunds for how delivery is handled contractually.
How do vertical playbooks combine with the core service hubs?
A playbook is a weighting and sequencing guide layered on top of the same core services every project draws from; it does not replace them.
- Trending campaigns, from $2,400 / 24 h, weighted heavily for memecoin and exchange verticals
- KOL and creator campaigns weighted heavily for NFT, GameFi and SocialFi verticals
- PR and media weighted heavily for DeFi, RWA and L1/L2 verticals
- Community growth and engagement, from $990 / month, weighted heavily for DAO and DePIN verticals
- Launch and token strategy, from $5,400 / campaign for a full bundle, layered on top of any vertical with its own token event
Most engagements are scoped by picking the relevant vertical page first, then booking the underlying services it points to.
Prices
| Service | Price | Quote |
|---|---|---|
| Memecoin Launch Guide | from $2,100 / campaign | |
| Crypto Metrics | from $3,900 / month | |
| Budget Planning | from $5,400 / campaign | |
| Exchange Marketing | from $2,800 / month | |
| Telegram Mini Apps | from $1,700 / campaign | |
| DAO Marketing | from $990 / month |
Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.
Frequently asked questions
What is a 'solutions by project type' page?
It is a playbook that matches the core marketing service lines - trending, listings, KOL, PR, community and advertising - to what actually matters for a specific kind of Web3 project, such as a memecoin, a DeFi protocol or a GameFi title. Rather than a separate service, it is guidance on which existing services to weight and sequence for that vertical's audience.
Which marketing channels work best for a memecoin versus a DeFi protocol?
A memecoin's audience responds most to launch velocity and community energy, so trending, KOL campaigns and community activation carry the most weight. A DeFi protocol's audience is judging technical credibility and track record, so PR, content and thought leadership carry more weight than a fast trending push. See memecoin marketing and DeFi marketing for the full playbooks.
Do AI agent and RWA projects need a different approach?
Yes. AI agent and AI token projects are usually introducing an unfamiliar category, so content and PR built around category education carry more weight, alongside AI search visibility since buyers increasingly research through AI assistants. RWA projects lean toward mainstream and institutional-adjacent media rather than crypto-native channels alone.
Can you guarantee the same results applying one playbook to a different project type?
No. Audience behaviour differs enough between verticals that a channel mix built for one, such as a memecoin, will not automatically perform the same way applied to another, such as a DeFi protocol, and category-wide market conditions also shift what is realistic. What is guaranteed is that the mix proposed is matched to the vertical's known behaviour and adjusted after the first reporting cycle.
Which playbook fits a GameFi or NFT project?
GameFi marketing weights advertising, KOL and community work toward player acquisition and retention. NFT marketing weights KOL, community and design work toward the collector and creator audience specifically, since minting behaviour depends heavily on visible community and creator endorsement rather than paid reach alone.
Do you support DAO and DePIN community-first projects?
Yes. DAO marketing and DePIN marketing both weight community growth and engagement, from $990 / month, and technical content heavily, since governance participation and node-operator recruitment depend on a well-informed, actively engaged community rather than broad paid reach.
How do I combine a vertical playbook with the core services?
Start from the relevant vertical page - for example memecoin marketing or exchange marketing - which points to the specific weighting of trending, KOL, PR and community work that fits it, then those underlying services are scoped and booked in the usual brief-to-quote process.
Share your project with our regional team
Four short questions and a regional lead replies within the hour with a channel plan, timing and a budget range. Discretion guaranteed.
Loading the form…